Hey I’m Hendrika!

Thanks to my ambition, discipline, and endless perseverance, I managed to combine my passions for coaching and IT. My hardworking sports- and business career have ensured that I know what it takes to perform outstanding and achieve the highest results. That has not always been easy, but with the right choices, focus, structure, and mindset, you can achieve top performance! I don’t only believe this, but I have also experienced that this really works!

2000 - 2002

  • Establishment of eXpertise-IT
  • Two-time world champion karate juniors
  • Finished my MBO IT education

2003 - 2005

  • World champion karate seniors 
  • First million-dollar deal
  • Building life as an entrepreneur


  • Loss of my brother 
  • Graduated HBO CE 
  • Two-time European champion karate seniors
  • 100% owner of eXpertise-IT
  • Started karate coaching


  • Sold eXpertise-IT 
  • Business unit director Detron
  • Led several reorganisations
  • Achieved 300% growth 
  • 10 million in turnover


  • Business unit director Detron Central Netherlands
  • International role at VMware
  • Led several large transformation programs
  • 15 million in sales


  • Switch to Nutanix
  • Married to Henk and moved to Haarlem
  • Landed my first Big Bet @ Nutanix


  • Completed several coaching educations 
  • Baby Benjamin
  • Biggest deal @Nutanix during my leave
  • Establishment of She in IT

Learning the hard way

At a young age I had a huge interest in IT and entrepreneurship. I was one of the few girls who followed an IT education and when I was eighteen, I joined my brother’s company: eXpertise-IT. We quickly grew into a serious company with large customers. Until six years later my life took a drastic turn and my brother suddenly passed away. My private life was completely turned upside down, and I also faced difficult challenges in my career path. I learned the hard way how to run a business. With the necessary ups and downs, I have been a successful female entrepreneur for four years between all the “male violence” in the IT industry.

Stuck in the middle

At some point, it was time for a new challenge, one which would give me more freedom. In search of that freedom and with the desire to do something new, I sold eXpertise-IT to one of the largest IT service providers in the Netherlands. In the years that followed, I was the only female director on George Banken’s executive team. The dynamics of an investment organization and the developments that Detron went through have been incredibly educational. Yet, after three years it was time for me to take the next step.

She in IT

During my corporate adventure I always had the feeling that I wanted to start something of my own again. The desire to contribute, make a difference and, help others in their career path. That feeling never let go of me. And so, I decided it was time to do what I loved. I combined my passion for IT, my love for coaching karate teams, and my work experience with all the fantastic women in the IT industry and She in IT was born!

As the founder of She in IT, I now use my learning moments, knowledge, and experience to coach others. Would you like to get to know me better? Then contact me right now, and we will quickly schedule a meeting!